Rising
GENerosity
Inspiring and Empowering a
New Generation of Changemakers
Rising GENerosity engages and educates the next generation of Dallas philanthropists — Gen X, Millennials, and Gen Z — connecting them with the causes they care about most.
The program features Lunch and Learns with philanthropic experts, site visits to innovative nonprofits, and social and family volunteer opportunities throughout the year.
Rising GENerosity is tailored for leaders aged 25 to 50 who are eager to learn, engage, and expand their impact through strategic, intentional, and collaborative philanthropy.
Rising GENerosity by the Numbers
$70K
granted to At Last!
and TRAC
100+
unique event attendees
70
Rising GENerosity members
Grounded in shared values and a collaborative spirit, Rising GEN members are redefining what it means to give. They prioritize meaningful impact over visibility, seeking transparency, measurable results, and authentic partnership with the organizations they support. Focused on root causes rather than short-term fixes, they invest in the long-term strength of Dallas through work in areas like mental health, education, sustainability, and economic mobility.
Here, philanthropy is not a one-time act but a discipline shaped over time, where curiosity leads to deeper understanding and shared action leads to measurable and lasting change.
What It Means to Be in Rising GENerosity
Site Visits
Members visit three nonprofits each year to learn firsthand about their missions, programs, and impact. These visits also teach members how to assess a nonprofit’s health, from financials to leadership.
Family Volunteering
Rising GEN offers two family-friendly volunteer opportunities throughout the year. These hands-on experiences bring members together to serve, connect, and put generosity into action with their children.
Lunch and Learns
These educational events feature speakers on timely topics selected by members. Attendees hear from community experts and thought leaders who bring context and insight to the issues shaping Dallas.
Annual Year-End Celebration
The year concludes with a celebratory gathering to highlight the collective impact of our members. During this event, one lead grantee is selected and awarded funding to further accelerate their work.
Rising GENerosity Leadership Committee
Colby Hanks Baer
Investments, Eaglebine Capital
OJ DeSouza
Owner, Signature Baking Company
Shauna Ferguson
Owner/Managing Director, The GSD Effect
Alex Ferraro
Founder, The Ferraro Foundation
Emily Floyd, MBA, MSHCT
Founder and CEO, Altus Pediatric Billing
Travis Floyd
Director of Operations, Bushwood Investments
Amanda Hill, CFP, APMA
Associate Wealth Advisor, Corient
Bobby Hill
Associate, King & Spalding
Sherell Jefferson, CWS, CEPA
Senior Client Strategist, BNY Wealth
AJ Krow
Owner, OPW Solutions
Mary Krow
Owner and Founder, Perfect 8 Counts
Rebecca Landin
Community Leader
Luke McBride
Vice President, Senior Financial Advisor, Merrill Lynch Wealth Management
Dupree Scovell
Managing Partner and Chief Investment Officer, Woodbine Development Corporation
Taylor Steele, CFP, CLU, AIF, EA
Principal, Cadent Capital, LLC & Wealth Manager, RJFS, Cadent Capital
Heather Stevens
President & CEO, Rise360 Consulting
Connor Thomas, CFP, CAP
Wealth Advisor, Mercer Advisors
Courtney Underwood
Owner & CEO, Underwood Commercial Properties
Rhonda Williams, Ph.D.
Community Leader
2026 Schedule of Events
Sep
26
Family Volunteer Activity: Team Impact
Oct
15
Nonprofit Site Visit: Foundation for C.H.O.I.C.E.
Nov
18
Year-End Celebration
Join us!
Rising GENerosity is for leaders aged 25–50 ready to engage, learn, and make an impact. Members contribute $500 to a collective grant pool, supporting the nonprofits explored during the year.
Mackenzie Causey
Senior Director of Strategic Partnerships
