Dallas Foundation

Rising
GENerosity

Inspiring and Empowering a
New Generation of Changemakers

Rising GENerosity engages and educates the next generation of Dallas philanthropists — Gen X, Millennials, and Gen Z — connecting them with the causes they care about most.

The program features Lunch and Learns with philanthropic experts, site visits to innovative nonprofits, and social and family volunteer opportunities throughout the year.

Rising GENerosity is tailored for leaders aged 25 to 50 who are eager to learn, engage, and expand their impact through strategic, intentional, and collaborative philanthropy.

Rising GENerosity by the Numbers

$70K

granted to At Last!
and TRAC

100+

unique event attendees

70

Rising GENerosity members

Grounded in shared values and a collaborative spirit, Rising GEN members are redefining what it means to give. They prioritize meaningful impact over visibility, seeking transparency, measurable results, and authentic partnership with the organizations they support. Focused on root causes rather than short-term fixes, they invest in the long-term strength of Dallas through work in areas like mental health, education, sustainability, and economic mobility.

Here, philanthropy is not a one-time act but a discipline shaped over time, where curiosity leads to deeper understanding and shared action leads to measurable and lasting change.

Rising GENerosity Leadership Committee

Colby Hanks Baer

Investments, Eaglebine Capital

OJ DeSouza

Owner, Signature Baking Company

Shauna Ferguson

Owner/Managing Director, The GSD Effect

Alex Ferraro

Business Development Officer, SVP Dallas

Emily Floyd, MBA, MSHCT

Founder and CEO, Altus Pediatric Billing

Travis Floyd

Director of Operations, Bushwood Investments

Amanda Hill, CFP, APMA

Associate Wealth Advisor, Corient

Bobby Hill

Associate, King & Spalding

Sherell Jefferson, CWS, CEPA

Senior Client Strategist, BNY Wealth

AJ Krow

Owner, OPW Solutions

Mary Krow

Owner and Founder, Perfect 8 Counts

Rebecca Landin

Community Leader

Luke McBride

Vice President, Senior Financial Advisor, Merrill Lynch Wealth Management

Dupree Scovell

Managing Partner and Chief Investment Officer, Woodbine Development Corporation

Taylor Steele, CFP, CLU, AIF, EA

Principal, Cadent Capital, LLC & Wealth Manager, RJFS, Cadent Capital

Heather Stevens

President & CEO, Rise360 Consulting

Connor Thomas, CFP, CAP

Wealth Advisor, Mercer Advisors

Courtney Underwood

Owner & CEO, Underwood Commercial Properties

Rhonda Williams, Ph.D.

Community Leader

2026 Schedule of Events

Apr

18

Family Volunteer Activity

Apr

28

Nonprofit Site Visit: Carson’s Village

May

13

Nonprofit Site Visit: Restorative Farms

Jun

04

Summer Social

Sep

08

Lunch & Learn

Sep

26

Family Volunteer Activity: Team Impact

Oct

15

Nonprofit Site Visit: Foundation for C.H.O.I.C.E.

Nov

19

Year-End Celebration

Join us!

Rising GENerosity is for leaders aged 25–50 ready to engage, learn, and make an impact. Members contribute $500 to a collective grant pool, supporting the nonprofits explored during the year.

Mackenzie Causey

Senior Director of Strategic Partnerships & Donor Engagement

Join Rising GENerosity
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